Eliminate current digital advertising inefficiencies with Papyrus’ blockchain

Although the digital advertising market is still growing rapidly and is expected to reach $330B net worth by 2020, it is often referred to as one of the most inefficient industries in the world. But that won’t be for long.

The Papyrus team, composed of PhDs and expert engineers committed to building an uncompromising blockchain solution for the digital advertising market and strengthened by world-class advisors proudly presents you Papyrus: the world’s first scalable blockchain protocol specifically designed to fight all digital advertising issues with big data scalability, low costs of transactions and privacy management

• No more loss because of fraud: Advertisers now can automatically pay only for non-fraudulent traffic, verified by trusted third-party verifiers.
• No more brand safety violations: Papyrus lets advertisers enforce automatic rules for brand safety verification before paying for traffic.
• No more shady or useless intermediaries. Any ad budget cuts for any third party are transparent, traceable and controlled within the Papyrus ecosystem.
• Maximum efficiency. Papyrus solution brings the most accessible, profitable, integrable and agile solution, meeting all the needs of the digital advertising market.

To achieve that, Papyrus operates across two layers. The channel layer is created to collect large volumes of ad campaign data off-chain, and processes, validates and uses it for smart contracts. The blockchain layer is created based on Ethereum code, an industrial blockchain with distributed governance and Proof-of-Stake consensus. The Papyrus blockchain platform is built with a scalable architecture that is applicable to data-centric enterprise use cases.

Papyrus features a variety of components to make the best use of the architecture; one of the latest additions is the Papyrus Dashboard. Powered by the high industry-standard technologies, the Dashboard offers the most accessible and intuitive methods to analyze big data as well as provides tools for direct optimization of advertising campaigns. More detailed information about the Dashboard and other Platform components you can find in Papyrus roundups in our official blog.

The potential market for the Papyrus network is enormous. Digital advertising market will reach $330B by 2020. The Papyrus platform is a scalable universal blockchain protocol with big data functionality, smart contracts, and privacy management, which can be successfully used in other industries, especially in data-centric applications. Examples of markets include IoT and big data analytics that are expected to be worth $1,7 trillion and $203B respectively by 2020.

Don’t miss your chance to join Papyrus’ new and growing digital advertising world and be the one to change today’s $229B inefficient industry.