Federal Trade Commission to investigate a new Google advertising program
Washington Post recently reported about a privacy scandal in the US. A new advertising technology by Google aims to bind online and offline activities of millions of people. In other words, Google says that it has found a way to track user’s behaviour from viewing online ads to shopping in brick and mortar stores.
It is said that Google has gained access to debit and credit cards data of around 70% of US citizens. The company is reported to use special encryption algorithms to ensure data privacy. Still, the FTC has issued a complaint, since users may not have agreed on tracking their behaviour in shops for advertising purposes.
Alex Shvets, Papyrus Product Director, comments on the event: “While you think that Google has influence on the internet only, the company started to collect data about purchases of 70% people in the USA. These purchases can relate to medical, religious and other very intimate services. Google says this data is anonymized and highly secured with the help of their new encryption technology. But history tells us not to take Google’s word for it, the company had paid not only one penalty due to privacy issues.
One of the primary goals of Papyrus is to relieve people from such spying. With our new technology users would exactly know that their data is used by advertisers and get compensation for this use. Our crypto algorithms are open to the whole community, and every user can check their safety”.