Google AdSense implements a new algorithm

It is nothing new that better targeting usually leads to higher income. This is the principle most ad networks are working on. Targeting algorithms have always been a feather in Google AdSense’s hat. Now the company plans to make an experiment.

Google AdSense implements new algorithms that should focus on the quality of traffic and deep targeting instead of the amount of impressions and clicks. This may lead to the creation of a new economic model, in which small publishers that possess of much user data can earn as much as big publishers storing less data. This approach reflects the widely known industry trend: data matters, and quality is much more important than quantity.

Alex Shvets, Papyrus Product Director, comments:

Google has come up with a great program allowing publishers to show fewer ads, but more efficiently. I am confident the experiment will be completed successfully, and we will learn how much more sites can earn with such economic model. This is an undoubtedly beneficial strategy for all participants of the ecosystem.
However, the Google program has significant limitations. The publisher can participate in the program if it will only show ads from Google AdSense, and targeting is entirely based on Google users. In contrast, our Papyrus program offers users to adjust how much advertising they want to see, and sites can choose as many SSPs as they want and earn the most as a result of our global user identification.
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