has recently published an article by Jordan Kasteler devoted to the application of blockchain in the sphere of content creation and distribution. Kasteler states that the main beneficiaries of the content production industries are big companies like Facebook, Twitter and Google. Authors need to agree with their policies to find the audience they need. Still, authors usually don’t get a decent remuneration from such large hubs. Blockchain may be the solution.

Being the technology for fair play — and fair pay, — blockchain allows authors to monetize their works directly. Decentralized content distribution systems are becoming more and more popular and advanced, allowing quite everybody to take a chance on becoming a popular creator, making art to a solid source of income.

Alex Shvets, Papyrus Product Director, comments on the article: “Decentralization is the future we are standing on the threshold of. Despite global content availability, most of it still is in the hands of large corporations. But blockchain technologies says that will not last long.
It is crucial to understand that new reality builds an economy in a new way and the monetization of content will be arranged differently. Papyrus can now be integrated into the current advertising ecosystem, adding useful features of the blockchain to the environment. But the new decentralized content ecosystem needs Papyrus like the air, because it is the only way for authors to earn, and for advertisers — to use this new type of media”.
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