Latest news on the platform development
At the moment we are working on a new specification for the Papyrus prototype.
Here’s the details:
— DSP has demonstrated the ability to create campaigns through smart contracts;
— We setup a scanner for our blockchain for advertisers for reviewing impressions purchase chains;
— And we are working to bring large supply partners to the platform.
This week Alex Shvets, our Product Director gave a talk on “The use of blockchain in RTB. How to scale a decentralised database to handle and save hundreds of thousands of impressions per second” at HighLoad++ 2017. Alex discussed the options for scaling blockchain and how to store terabytes of data with the help of a blockchain. He also provided a practical application which was the addition of a blockchain in an RTB ecosystem.
In a meanwhile look through the recent article by Digitalist (SAP magazine on Cloud, Mobile, Big Data & Analytics) about Papyrus and learn how we change programmatic advertising.
Thanks for reading and stay tuned!