Papyrus Announces Strategic Partnership with Airpush
In one of the previous blog posts we have announced that we intend to partner with Airpush to let our dream about the transparent digital ad world come true. Now we are happy to announce that we have come into aggrement and on Sunday 15th October become partners.
How does Airpush play a role? As a supply-side platform (SSP), it has been fighting fraudulent traffic, striving for transparency, protecting the interests of advertisers and publishers, and enabling the latter to monetize collected user data for over 7 years. To date, Airpush has more than 300,000 apps using its SDK.
The collaboration with Airpush will help both companies research new technologies in order to combat these and other problems facing the mobile advertising ecosystem.