Papyrus’s Market Adoption Strategy
What is our market adoption strategy? Glad you asked!
Roughly, it can be broken down into several components.
1. Partnerships
As our product brings clear benefits for the existing market players, we are focused on finding the right integration models for their businesses to gain efficiency by leveraging Papyrus. We have already signed a partnership deal with the supply side platform AirPush, one of the largest mobile advertising platforms in the world with 300k+ mobile apps using its SDK, and are currently in talks with many other potential partners. Most of them are still in early stages, but a lot of these partnerships will be announced soon.
We are planning to actively participate in the IAB Tech Lab Blockchain Working Group and similar organizations in order to synchronize our efforts with those of other market players. Papyrus is also planning to create an alliance of friendly companies who also aim to disrupt the ad industry with blockchain. We have already agreed on strategic collaborations with AirPush, BitClave and Bancor, are in talks with AdEx and will continue striking new partnerships. Our advisory board provides tremendous support in this respect, bringing years of experience and a great network of top-level connections in the advertising market — among our Business Development Advisors are such world-class experts as Tim Brown, Director of Global Agency Strategy and Partnerships at SAP, and Rahul Chandra, VP of Corporate Business Development at Netcracker.
2. Automatic incentivization for early adopters
Our early adopters will be automatically rewarded with tokens for handling certain traffic volumes within the ecosystem. This will incentivize them to join earlier and to be the first to bring benefits and efficiency to their customers and to secure more Papyrus tokens in the process. The token incentivization program will be launched soon and then will be gradually phased out with the growth of the Papyrus market adoption.
3. Educating advertisers about the technology
After having integrated both supply- and demand side-platforms we’ll focus on educating advertisers about Papyrus and blockchain advantages. They will be the biggest winners of blockchain adoption as they will receive much more value for their money. But the technology is new and it takes time to develop a good command of it. Soon, we will be launching experiments with several big advertisers, who have already shown their interest.
4. Integrating with the big players
After having gained sufficient traction with larger amounts of traffic flowing through the ecosystem and having proven our market benefits we will start negotiations with larger platforms, including Google and Facebook. Since they also might benefit hugely from our technology and since we are an open-sourced and non-profit ecosystem, they might be interested in integrating with the existing working ecosystem on a win-win model rather than developing a competing model from scratch. When several big advertisers express their willingness to work with Papyrus-linked transparent platforms — this trend will speed up.
