The Papyrus Team goes to DMEXCO (Germany, Cologne), the Digital Marketing Expo & Conference on September 12–13

Papyrus.Network
Papyrus.Network
Published in
3 min readSep 6, 2018

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The Papyrus Roadshow continues! On September 12–13 meet the Papyrus team at DMEXCO — Digital Marketing Expo & Conference held in Cologne.

Dmexco is the global business and innovation platform of the digital economy, enabling visitors to experience disruptive trends and defines the business potential of tomorrow. It is the meeting place for makers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers. Dmexco combines the leading trade fair for digital marketing with an extraordinary conference — and it’s the sector’s top event of the year. The Expo and the Conference offer the ideal framework for visitors to meet major agencies and brands and to talk with one another.

For Papyrus visiting Dmexco is an absolute must. It will be a two-day non-stop networking with agencies, brands, platforms, digital adverting solutions, professionals in adtech/martech and everyone who would like to know about our solution and how to save billions of $ wasted in digital ads with the technology specifically designed for programmatic advertising:

  • High data throughput (millions of QPS);
  • Data privacy control and GDPR compliance;
  • Smart contracts for payments reconciliation;
  • Adapters for OpenRTB platforms;
  • Secure Proof-of-Authority decentralized consensus.

Additionally, on Dmexco we will present:

  1. Papyrus Insights — Media Transparency Platform

Get the most out of every dollar!

10–20x ROI

Tool for advertisers, ad agencies and publishers to get a 360-degree programmatic supply chain visibility, discrepancy management and verification.

  • Dedicated team ensures that all suppliers (SSPs, Ad Exchanges, DSPs) data is ingested
  • Programmatic performance and fees data is collected with impression level granularity
  • Data is protected and cross-verified using blockchain architecture
  • Papyrus provides comprehensive intelligence platform for secure data audit and analysis
  • 360 degree accountability and spend transparency
  • Waste recovery and buying optimization

2. Papyrus Payments — Trusted Automatic Payments Reconciliation

Save your operational costs by automating payments reconciliation!

Papyrus provides solution for DSPs, SSPs, Ad Exchanges and Trading Desks to automate payment reconciliation based on blockchain smart contracts.

  • Dedicated team to optimize your billing processes using smart contracts
  • Blockchain APIs for automatic payment reconciliations based on securely reported and cross-verified data from platforms
  • Flexible payment terms, including antifraud, brand safety and viewability verification
  • 10 times less manual work and disputes
  • Future-proof for your business — support for cryptocurrency payments

3. White Label Integrations

We bring blockchain to the platforms and make them ready for the next revolution in adtech. White label integrations of Papyrus Insights and Papyrus Payments into the products:

· DSP

· SSP

· Ad Exchange

· Trading Desk

Papyrus products are unique and adapted to real business needs with enormous practical benefits. It is a neutral solution that doesn’t compete with ad platforms and service providers. Papyrus go-to-market strategy includes integration of its platform with existing market players helping them to solve issues without competing and replacing them — that is faster and more beneficial.

Come to meet us and communicate more about the project directly with the Papyrus Team top-members — Igor Alferov, Abeed Janmohamed, Elena Obukhova, Alexander Shvets. The Team will be glad to see you at our panel, so don’t miss the chance and join us in the global networking at DMEXCO!

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An open source public blockchain network which eliminates key issues of Ethereum, providing highly scalable, reliable and cost-efficient decentralized platform